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Search engine optimization services

 

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

Search Engine Optimization - Elementary Essentials

Keywords

It is the term that people search for, in order to arrive at a website. You first need to identify the keywords which are both, relevant to what you offer, and are likely to bring you traffic. Keywords of a page are different from keywords of another page, because each page has its own focus terms. Identifying keywords is the most important task of them all, because the title, description and URL of that page depend on, and contain the keywords. Users are more likely to click on a search result that contains the term they just searched for.

Title

 The title of your page is enclosed in <title> tags, and is exposed as marked in the image above. There are some guidelines an optimum title would always follow.
1. Uniqueness – No two pages of your website should have the same title.
2. Readability – It should be a meaningful sentence, long enough (preferably 65 characters), and is not spammy.
3. Keyword – The title should contain the keyword which that page focuses on. The sooner it appears in the title, the better.

Description

Description appears below the title on search results, and should support the claim you’ve made in your title.
1. Preferably 160 characters long.
2. Should also contain the keyword focused on that page.
3. Should be unique, informative and interesting
4. Should sum up the content on the entire page.

URL Structure

Easily understandable URL’s have two main advantages. They make your website easily navigable to users, and simplifies managing your pages. The characteristics of a good URL are,
1. few, easy words, no numbers
2. Not too long
3. Use specific keywords like home.html, contact.html, etc. instead of generic ones like page1.html, page2.html, etc.

Headings

Heading tags are part of the HTML coding for a Web page. Headings are defined with H1 to H6 tags. The H1 tag defines the most important heading on the page (usually the largest or boldest, too), whereas H6 indicates the lowest-level heading. It is best to have only one H1 heading tag per page, which should contain the same keyword used in title and description tags. You can add H2, H3...H6 tags, which are based on the same keyword.

Our Search engine optimization services include:

  • Search engine optimization strategy – research and analysis of your company, website, and competition which helps us develop the overall SEO strategies that we will employ to meet your goals.
  • Search engine optimization keyword research – extensive research of your what your audience is searching for and what their intent is. Based on your goals, we provide recommendations on which keywords and phrases will be most beneficial to optimize. Or, if you prefer, you can identify which keyword phrases you would like to target.
  • Meta tags copywriting – rewriting and optimization of the Title Tag, Meta Tag Description, H1 Tags and Image Tags for each page of your site.
  • Search engine optimization copywriting recommendations – a thorough review of the existing content of your site and recommendations on how to optimize the keywords and phrases that you have chosen. If needed, we have writers that can create new, optimized content for your website.
  • Implementation of Search engine optimization changes – we can work with your website designer to implement the search engine optimization recommendations or let our team make the changes directly to your website.
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    Contact us today for an initial consultation to discuss your Search engine optimization service needs.

     

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